Triple•Pet is the only pet toothbrush with a padded handle giving you a better grip, even when wet, while also providing greater protection to your pet's sensitive mouth area. Furthermore, it is the only pet toothbrush based on a brush that is accepted by the American Dental Association. Our new Triple•Pet toothpaste has a natural vanilla flavor that pet's love plus it contains a tartar control formula and a touch of tea tree oil for healthy gums. Since it is sweetened with stevia, a natural herb, it is sugar free and provides a clean sweet breath for your pet. A key feature is the toothpaste is non-foaming so no rinsing is necessary after brushing.